Painted men campaign

Polished Man Campaign—A Step towards Awareness or is it just a facade to promote the ‘Softer Side’?

by Ayesha Sohail
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You might have seen the pictures of Pakistan male celebrities painting their nails, and people are confused, Under the Polished Man Campaign running through October, men are being encouraged to paint a single pin to symbolize the one billion children who become victims of child abuse each year. The painted nail breaks stereotypes of what being a ‘man’ means, especially in a traditional society where painting nails is strictly for women, and any man who wishes to do the same is not man enough. However, Shaniera Akram, the wife of Pakistani cricketer Wasim Akram, turned to her social media to shed light on the Polished Man campaign to portray a ‘softer side’ of men and raise awareness about child abuse.

Looking forward to this, Celebrities such as Shehzad Roy, Adnan Siddiqui, Humayun Saeed, Mikaal Zulfikar, and Bilal Ashraf have all joined the Polished Man Campaign.

She also says that the people who think that child abuse are only related to low areas are backward and don’t have awareness; they do not belong to this land.

Mixed Reactions

Obviously, after listening about this Campaign, Pakistani’s have some mixed sort of reactions.

Some are praising the way Shaniera always talks about our social issues.

Many social media users appreciated the movement and shared a clip with the male celebrities, and hashtags like #BreakTheSilence, #EndTheViolence #PolishedManPk are trending Twitter.

At the same time, people are taking it for granting by saying it a gay style.

They also say that painting nails is not a solution. We need some serious actions against the child abuse.

Do We Need this Campaign?

 The Polished Man Campaign has a US beneficiary named The New York Center for Children. It aims to raise awareness and fundraising by encouraging men to paint one fingernail from October 1st through the 15th. By this, they represent the one in five children who experience violence.

It is an excellent step in raising awareness against the rising rates of child abuse because Pakistan has failed to protect its little ones too many times. Whether it be through external exploitation or within families, too many children in Pakistan bear abuse.

The horrific cases come one after another, and the thought of an innocent, naïve life treated this way is nothing less than heart-wrenching.

How do we protect them?

Even the house is not safe for so many children, but the real question is whether this Campaign will be fruitful or not because it is too difficult for many of us not to use their platform for good in Pakistan.

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